I realized that with my art I had a global voice and not to use it for good would be a waste. I needed to use this brand that I created to make some sort of positive social change.
In my travels, I have been to some of the world’s poorest slums and have seen the extreme poverty and horrible injustices that billions of people suffer through. After a lot of thought, over one year of research, and a chance encounter with a poor Indonesian woman, I concluded to what I could do that would have the biggest impact on poverty. Providing clean water and sanitation solutions to people in developing countries is what really needs to be done.
Fully motivated, I had to figure out how I was going to help make a difference. Since I am an expert in guerrilla marketing and advertising, spreading the word is the relatively easy part. The main challenge would be actually raising money.
I’ve always thought that it was a shame that there are so many artists around the world and we have never all tried to unite for a single cause. I have come up with a way for us to do that and its actually pretty simple and very doable. All it takes for us to save millions of lives is for each one of us to donate one work of art and recruit two of our peers to do the same. Gradually the movement will spread throughout the entire art community around the world. The Artists 4 Water gallery will raise millions of dollars to fight the world water crisis and save millions of lives. Each contributing artist’s talent and influence will also raise awareness and help bring worldwide attention to our cause.
Graffiti’s original purpose was to give a voice to the voiceless. There are billions of people living in poverty with no voice at all. I want to let all my fellow graffiti writers and artists know that if we simply lend our voices to these people, we CAN change the world.